Let’s try that again – a play on postponed Elections

London Elects Advertising Campaign Launch

London Elects launches its marketing campaign for the postponed Mayor of London and London Assembly elections today [1].  The campaign will run through to Election Day on 6 May. 

The aim is to build awareness of the election date, as well as how, where and when Londoners can vote.  The campaign includes a mix of advertising on the underground and buses, London radio stations and video on demand, as well as reaching Londoners via digital and social media [2].  

An animated video is also part of the video on demand campaign, which features a remote-control skip button (Mr Skip), to remind Londoners not to skip the elections for the Mayor of London and the London Assembly.



The Greater London Returning Officer (GLRO), Mary Harpley:
“After the 2020 delay, it’s very important that Londoners know when, where and how to vote: we want everyone to be able to have their say on 6 May. 
Despite the one-year delay, Londoners should seize their chance to shape the capital’s government - and their city.  
Even though COVID is still with us, no one should miss out.”  

Senior Manager: Marketing (Elections 2021), Kelly McMorran Barnard said:
“The campaign creative was informed by qualitative research carried out with Londoners. 
We’re placing the ads where we hope to reach the most people; video on demand has increased sharply during lockdown, so we’ve focussed on getting the message to Londoners that way.  
But we’re also reaching them via transport networks, radio stations and on their social media networks.  It’s a simple, straight forward message to use your vote - but a very important message for London.”

Register to vote
You can vote if you are:

  • Aged 18 or over on 6 May 2021
  • A British, qualifying Commonwealth or EU citizen
  • Living in London
  • Registered to vote by 19 April 2021

To register to vote, visit: gov.uk/register-to-vote

How to vote
Your polling station will be open from 7am until 10pm on election day.  Before 6 May, you will receive your polling card through your door. This will include details of your named polling station.
You can also vote by post. You must register with your local council as a postal voter by 5pm on 20 April 2021.  Your ballot papers will be sent to you about a week before Election Day. Mark your votes and return them to arrive before 10pm on 6 May 2021. 
You can also vote by proxy. This is when a person you trust votes for your chosen candidates on your behalf if you are unable to make it to the polling station. If you want a proxy vote, your council must receive your application by 5pm on 27 April 2021. The deadline to apply for a proxy vote as a result of an emergency is 5pm, Thursday 6 May 2021. 
To find out more, visit londonelects.org.uk

Important dates:  These dates apply to both the Mayor and the London Assembly.

Pre-election period: 22 March 2021
Nominations: 22 March – 30 March 2021
Candidates announced:1 April 2021 (latest)
Voting: Thursday 6 May 2021 (polling stations open from 7am to 10pm)
Count commences: Friday 7 May 2021

The last day to register to vote in the Mayor of London and London Assembly elections is 19 April 2021.

For more information please contact the London Elects media office

London Elects Head of Media:

Alison Bell - 07887 832 918 or 020 7983 4228 – City Hall
[email protected]

Follow us on Twitter @londonelects

Notes to editors

1.    This unique form of local government represents the interests of London and Londoners. London has one Mayor and 25 Assembly Members. The Mayor of London is responsible for running the city, from policing and housing to environment and transport. The Assembly keeps a check on the Mayor’s work and investigates issues that matter to Londoners.
2.    The London Elects campaign goes hand in hand with the register to vote campaign by the Electoral Commission.
3.    Declaration of Mayoral & London wide Assembly Member results at City Hall on the evening of Saturday 8th May, or the morning of Sunday 9th May.
4.    To find out more, visit: londonelects.org.uk
5.    Link to 2016 results