Our public awareness campaign
The 2012 London Elects campaign seeks to engage London’s 5.75m registered voters and promote the election for the Mayor of London and the London Assembly on Thursday 3rd May 2012. London Elects will use a variety of methods to reach as many people as possible in the most effective way.
Advertising campaign:
London Elects are working with creative agency WCRS&Co to deliver a wide–reaching advertising campaign. The campaign will launch in April 2012: the first phase of the campaign will raise awareness of the elections and highlight the aspects of London life which are directly affected by the Mayor and Assembly. In the second phase, during the fortnight before the elections, the focus will be on when to vote, what to expect at the polling station and how to fill in the ballot paper. The campaign will be displayed across radio, print, online and outdoor.
Digital marketing:
Our key tool throughout the campaign is our website: www.londonelects.org.uk, produced in conjunction with Reading Room. By navigating the site according to audience category (voter, candidate, community group, journalist or electoral administrator) the site seeks to direct you to the most relevant information according to your needs. The site is fully integrated with our social media activity which includes Facebook, Twitter, Flickr and Youtube.
Voter information campaign:
The team will be producing a variety of publications in advance of May 2012 including quick guides and detailed factsheets relating to the elections, leaflets and posters, training materials for election staff, guides for candidates, and regular updates. Sign up for our e-alerts .
London Elects are also responsible for the production of the Mayoral address booklet, which contain 'mini-manifestos' written by mayoral candidates, the names of London Assembly candidates, and information on how to vote. This must be delivered, by law, to every registered elector in London.
PR campaign:
London Elects are working with London Communications Agency to support the advertising and digital campaigns with a PR campaign that will secure coverage in newspapers across London, as well as on radio and television.
This will include briefings for journalists, media interviews, press releases and other PR activity that will help raise awareness of the elections, and give voters information on how to take part.
Media management:
London Elects are also responsible for coordinating communications and media management during the counting of votes and announcement of results. This involves streaming the progress of the count live on this website, and on screens across City Hall and the three count centres. The team will also be responsible for accrediting journalists and managing media within City Hall during the count and results announcement.
For more information please read our detailed factsheet below.
